LOUISVILLE, Ky., Sept. 13, 2017 /PRNewswire/ — Today, premier digital publication ELEVATOR announces its partnership with iconic liqueur brand Hpnotiq to release the ICONIQ mixtape. The mixtape features tracks from up-and-coming artists, including Rarri, ITSOKTOCRY, Matty Wood$, Big Baby Scumbag, $teven Cannon, Valee and many more.

HPNOTIQ AND ELEVATOR PARTNER WITH SOUNDCLOUD ARTISTS TO CREATE A MIXTAPE. THE ICONIQ MIXTAPE WILL CONTINUE THE BRAND’S #SINCE2001 CAMPAIGN.

The collaboration with ELEVATOR will bring a new twist to Hpnotiq’s legendary #SINCE2001 campaign by pushing the envelope of next generation hip-hop with a range of unique musicians. Hpnotiq launched in 2001 and was quickly embraced as a mainstay of nightlife culture, becoming one of the fastest growing new-to-market products in the history of distilled spirits. Leaving its imprint on numerous rap lyrics and music videos, Hpnotiq has cemented its position as a staple in hip-hop culture. The liqueur made a noteworthy comeback with the #SINCE2001 brand campaign by tapping into artist and influencers alike, such as Cam’ron, 2 Chainz and Yung Jake.

ICONIQ will feature 15 original tracks from ELEVATOR’s emerging artists and the Hpnotiq community. The mixtape is currently available on the ELEVATOR’s Website. Select music videos will be available on the ELEVATOR’s YouTube channel, every week following the mixtape’s release.

ICONIQ tracks feature:

Big Baby Scumbag, Rapper (Tampa Bay)
Rarri, Rapper (California) –  Recently released mixtape ‘2OUTH2ID3 WORLDWID3.’
Matty Wood$, Rapper (St. Louis)
FulMetalParka$, Rapper (Virginia)
ITSOKTOCRY, Rapper (Denver)
UG Vavy, Rapper (Chicago)
$teven Cannon, Musical Artist (Cincinnati) – Recent works include ‘Blue Dolphin’ and ‘Xan Man.’
Spenzo, Rapper (Chicago) – Debut mixtape ‘In Spenzo We Trust.’
Valee, Rapper (Chicago) – Recently released project ‘1988.’

“We’re excited to partner with ELEVATOR, which has become a leading voice in the underground hip-hop scene,” said MaryCrae Guild, Brand Manager, Hpnotiq Liqueur. “Hpnotiq and hip-hop have gone hand-in-hand since the brand’s inception, ICONIQ will be the next step in continuing the brands success with the next generation of hip-hop.”

For more information about Hpnotiq and the ICONIQ mixtape, follow Hpnotiq on Instagram, Twitter and Facebook.

About Hpnotiq
Hpnotiq (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac. This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry.  Today the brand is a staple in retail stores and nightlife accounts across the country. Marketed and Distributed by Heaven Hill Brands, Hpnotiq is an integral part of a family of spirits that have stood for quality since 1934.

About Heaven Hill Brands
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

About ELEVATOR
ELEVATOR is a premier digital publication for ahead-of-the-trend music, style and creative influencers. Curating and producing digital content, ELEVATOR has help break a new generation of rap artist. ELEVATOR has produced some of the earliest visuals for star like 21 Savage, Chief Keef and Lil Bibby. Since 2012, ELEVATOR has grown its digital following that boasts over 789k subscribers and over 350 million plays on YouTube. As one of the most respected tastemakers of youth culture, ELEVATOR continues to spotlight the unsung talent of the underground.

HPNOTIQ AND ELEVATOR PARTNER WITH SOUNDCLOUD ARTISTS TO CREATE A MIXTAPE. THE ICONIQ MIXTAPE WILL CONTINUE THE BRAND’S #SINCE2001 CAMPAIGN.

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SOURCE Heaven Hill Brands